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    <loc>https://www.robinearledesign.com/home</loc>
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    <lastmod>2026-02-12</lastmod>
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  <url>
    <loc>https://www.robinearledesign.com/magazine-covers</loc>
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    <lastmod>2025-02-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/8d2523c5-ae80-467d-8a9f-251f756adee4/BCM106+-+El+Ni%C3%B1o+is+Back.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/07edcbb8-974e-4951-bced-41e03f9e2c6d/BCM110+-+The+2017+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/369b07b3-2eff-436c-aafa-5be662fdf673/XCS+36-1.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f3efacc6-d93f-441a-b0e7-712d3103ef00/BCM104+-+The+2016+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>The 2016 Gear Guide was the first cover I ever worked on. It features a one-color version of the Editors' Choice badge that I designed, and represents an older model that tried to use as much information as possible to sell readers on the contents of the Gear Guide. Later Gear Guide covers would pare down the amount of information in favor a sleek, clean look.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/2d1a74fc-b636-4874-b570-6dfea6ab6c5e/XCS+36-2.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/2ab2a64c-c3c9-4f1e-a2a6-b885b208e3a0/BCM126+-+The+2019+Skills+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f4e07cfe-e2c9-48f7-9c59-a3fc85f5d044/XCS+37-1.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d341e35d-8239-4321-839e-387ca615d57b/BCM128+-+The+2020+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/eb713675-90cc-4dab-8f9c-f4eac8d9cc32/XCS+37-2.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/987bb982-397d-4302-9ff7-eaca73c44615/BCM122+-+The+2019+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>"Gear Guide" and the banner are sometimes interchangeable when the magazine's highest-selling issue is more important for what's inside than what the over-arching title is. This experimental cover format allowed more horizontal photos that require less, if any cloning to fill the vertical space.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/4a27616d-6cbc-4623-a4d0-2d5e86164c83/XCS+37-3.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/c13dbe86-02b1-4e5c-aa84-11ebc12736ac/BCM123+-+The+Homegrown+Issue.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>This second experimental cover's inset photo frame was reinforced by the ribbon that clarified both that the frame was inset and brought a 3-dimensional element to the otherwise flat cover. It also emphasized the main sell line and engaged both sides of the cover with a unifying color and shape. This cover also marked the beginning of more consistent, balanced secondary sell lines that allow both editorial and design staff to spend more time tweaking the main coverline.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f27f40de-77a4-4d74-bf1a-fc76edf789c6/XCS+38-1.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/9ddcbb4a-7a74-4345-94ca-6f4d894c0eaa/BCM124+-+The+2019+Photo+Annual.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>A more exciting photo is always beneficial on the cover of a photo annual. The more subdued main sell line split into two halves leads the audience to read all of it while also absorbing the photo in an intentional order.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d87c4ebc-8b8f-466f-a281-f89ccfa3d54f/XCS+38-2.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f3b9a476-27e4-40b5-90e0-4606d8171762/BCM134+-+The+2021+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/3d2ba73f-6053-4705-9fee-93fe6384eb11/XCS+38-3.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/bd733465-cf81-47a9-bc01-c372047d27b7/BCM138+-+The+2021+Skills+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/9ba5e40b-7ac5-478f-b7c6-bac116ce7cf1/XCS+39-1.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/26606d60-6311-40d7-8467-1e51c1501909/BCM129+-+The+Exploration+Issue.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>This far more experimental cover's design elements are representative of the highly technical quality of the articles inside.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/fa7f1016-868d-4a07-8304-90bcf2cacab1/XCS+39-3.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/89712523-eef7-4813-b593-32d2b560ab52/BCM146+-+The+2023+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/ac19b226-d6d8-45fe-8d9c-35fea8010ee2/XCS+40-1.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/46c27fd3-6ec5-4ee2-a87e-00dc972d6418/BCM136+-+The+2021+Photo+Annual.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>The ghostly effects on the main sell line nicely complimented the photo without detracting from it, and required a very specific combination of stacked effects and layers to be transparent, abstract and legible all at the same time.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/e6e0ced0-eead-443e-9f67-1f4f605f660c/XCS+40-2.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/50b5b297-a1c1-4c97-9e4e-c0ed9be79327/BCM140+-+The+2022+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>Almost every letter of the main coverline was meticulously tweaked, rotated, re-drawn and made more consistent with the surrounding letters to maintain legibility and consistency, limit unnecessary flair, and fall in line with the Editors' Choice logo that for once, didn't make an appearance on the Gear Guide cover.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d27280e0-be79-4977-9cb5-89f3831e9ccb/XCS+40-3.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f1bc1cb6-dcc9-4ab2-a712-06ef4a46aec7/BCM142+-+The+2022+Photo+Annual.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
      <image:caption>Simplicity made the glaring magenta coverline possible on this duotone cover. Huge plumes of snow are always fun on covers, but few shots of them are so consistent and shapely. Professional skiers' form and gear often looks similar, but snow is nearly impossible to replicate.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/a1f890eb-39c4-4e8f-bea2-dcbaa0d7ee2a/XCS+41-1+2022+Gear+Guide.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/6a465157-c1c6-48d1-a7f4-7e001957bfbc/XCS+41-3.jpg</image:loc>
      <image:title>Magazine Covers</image:title>
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  </url>
  <url>
    <loc>https://www.robinearledesign.com/gear-guides</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f0f8a801-6566-42d5-b219-fe4cb89d91a0/BCM146+-+The+2023+Gear+Guide_Page_001.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>The 2023 Gear Guide - Futuristic, yet refined. We didn't want to beat people over the head with the futuristic idea, so subtly cutting out pieces of the main sell line bridged the gap between modern and gaudy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/644fcc1a-0678-4f4e-af2b-c8021feb5402/BCM140+-+The+2022+Gear+Guide_Page_001.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>The 2022 Gear Guide - The amount of tweaks in the words "Wild Rides" was insane. Every letter was redrawn by hand to keep the style consistent with the font but legible as a whole. Tails were abridged. Tittles were shortened. Bowls were increased. Feet were angled. Letters were flipped. Transparencies were adjusted. Just the words Wild and Rides are three different stacked layers to get the right color adjustment based on the snow and shadows in the background.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/5baadee2-a846-4958-b9e7-951118970b0e/BCM134+-+The+2021+Gear+Guide_Page_001.jpg</image:loc>
      <image:title>Gear Guides</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/fd6c7346-e839-4ad6-b4df-3b9baa9c717e/BCM128+-+The+2020+Gear+Guide_Page_001.jpg</image:loc>
      <image:title>Gear Guides</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/51df84ad-6f45-4e50-851a-24dcf6033430/BCM122+-+The+2019+Gear+Guide_Page_001.jpg</image:loc>
      <image:title>Gear Guides</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/abf838b5-155f-4a1e-8232-9995c23164d8/BCM146+-+The+2023+Gear+Guide_Page_DC.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>The Department Contents - I wanted to introduce the color scheme for each gear section without the colors overwhelming the photo or the typography. This new method of sorting gear types required a lot of balancing word counts and choosing colors that wouldn't come off as an overt rainbow. The end result was warm colors for ski sections and cool colors for splitboards and apparel.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/33f5d929-5e5a-47ba-a3fe-e60a08a4c9c0/BCM140+-+The+2022+Gear+Guide_Page_DC.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>The Contents Spread - From year to year, the structure of the contents pages changes, and it's up to me to match the theme of the issue with the typography, and the first real place that the style is introduced is the contents. It has to look good to prime the reader for the rest of the gear guide.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/3709ee20-b4e9-4fa2-b864-667e0280979c/BCM134+-+The+2021+Gear+Guide_Page_DC.jpg</image:loc>
      <image:title>Gear Guides</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/6c6f05ef-7f5f-4c2e-a19a-790cd33abae9/BCM128+-+The+2020+Gear+Guide_Page_DC.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/4120c312-dca8-429d-9bdb-843e1aa2b19f/BCM122+-+The+2019+Gear+Guide_Page_DC.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d6dd228f-9ed6-4975-b9f4-f4266e0be053/BCM146+-+The+2023+Gear+Guide_Page_Persp.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>Perspective - Bringing readers into the process of how a gear test is conducted requires a degree of pulling the curtain back, so I chose the overhead view of tester sheets to show how the raw data comes in. The rest of the spread requires careful hierarchy of typography to lead readers' eyes through the content in the order I want them to read it.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/74158b42-d874-4670-a630-ba046d265175/BCM140+-+The+2022+Gear+Guide_Page_Pers1.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>A Special Year - Since this gear test was conducted during COVID, the entire structure of the Gear Guide had to change to represent every place that products were tested. I designed this map from the ground up to look like a vinyl sticker. This is also the first place where the hierarchy of typography is reinforced for the rest of the issue.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/5517023f-e531-42b9-8522-4bf32f5e655b/BCM134+-+The+2021+Gear+Guide_Page_Pers.jpg</image:loc>
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      <image:title>Gear Guides</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/b9364065-fc7b-41e8-811c-7539221b9c7e/BCM146+-+The+2023+Gear+Guide_Page_ECski.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>An editors' choice spread - This one features my personal favorite skis of the 2023 Gear Test and my first direct quote from my review. The idea behind the design elements in the background was that we would shoot the skis on colored plexiglass to add visual interest with the reflections of the topsheets, but it wasn't coming out quite the way we wanted it, and it ended up being more clear for readers what was going on with the reflections by faking them. This also allowed for more consistent photography through the Gear Guide and saved our photographer a lot of time.</image:caption>
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      <image:title>Gear Guides</image:title>
      <image:caption>Editors' Select Skis - Switching up the layout on Select pages each year takes careful consideration to keep the look fresh and the information clear, legible and visually interesting. For the sidebars, I drew the design elements in Illustrator for consistency between sections.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/57f82436-5252-4311-b239-dcf2edb95fca/BCM122+-+The+2019+Gear+Guide_Page_Selectski.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/931adf7a-b489-4668-a2c2-fd2f1355d5c2/BCM146+-+The+2023+Gear+Guide_Page_068.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>Editors' Select Boots - Another sidebar where I drew the design elements in Illustrator. It was fun to figure out a balance between "generic touring boot" and "clearly a touring boot".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/925a865d-9c94-469c-9c2c-04c9d7109e84/BCM140+-+The+2022+Gear+Guide_Page_054.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/22ad5b40-e823-4808-b125-7c6eeac81fe1/BCM134+-+The+2021+Gear+Guide_Page_070.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>Hey, that's me!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/db0040d5-dbd3-4c68-9cc6-8cd0aa5b8224/BCM128+-+The+2020+Gear+Guide_Page_086.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/dbab4522-330c-4fb1-a108-078de23cffca/BCM122+-+The+2019+Gear+Guide_Page_081.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/6bf2e999-480e-44ed-84e1-e4e344b29f76/BCM146+-+The+2023+Gear+Guide_Page_094.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>Editors' Select Splitboards - Yet another example of using typography to lead readers' eyes around the page in a specific order.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/1ebcbc19-ab6c-4963-ab4e-429be78faee4/BCM140+-+The+2022+Gear+Guide_Page_087.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>Section Openers - Sometimes, a photo just works perfectly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/e94602e6-8250-420b-b8aa-5e59412ace52/BCM134+-+The+2021+Gear+Guide_Page_076.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/accc089b-2831-43cc-ab60-8f3b6bfabb1a/BCM128+-+The+2020+Gear+Guide_Page_098.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/bf4f32c9-4045-4cae-b685-e432e2f70bb1/BCM122+-+The+2019+Gear+Guide_Page_092.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/32878532-bbe1-48c8-8b63-98046d978df1/BCM146+-+The+2023+Gear+Guide_Page_ECsplitboots.jpg</image:loc>
      <image:title>Gear Guides</image:title>
      <image:caption>Editors' Choice Splitboard Boots &amp; Bindings - Boots and bindings don't always tesselate in a way that allows an equal amount of space to be allocated to each product, so I have to come up with creative ways to make each product seem as if it's getting equal attention while keeping the scale of each product consistent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/b7cc421d-f1f9-42c9-94ed-169c5ecd7b87/BCM140+-+The+2022+Gear+Guide_Page_ECSplitAcc.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/31688d3d-ce90-4bd5-b2dc-7b8a4309aa7f/BCM134+-+The+2021+Gear+Guide_Page_097.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/9e4c1a1f-bcd0-4b8c-aa17-94365073a54f/BCM140+-+The+2022+Gear+Guide_Page_076.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/5f3fb672-e75f-4c16-829c-aa740f4a7dc1/BCM134+-+The+2021+Gear+Guide_Page_102.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/6b859f7a-2be4-462c-9736-71d12f1a5039/BCM140+-+The+2022+Gear+Guide_Page_SB2.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/37253720-194c-4793-aba1-8a78e4a1f6ca/BCM134+-+The+2021+Gear+Guide_Page_108.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/013888a6-1c71-4751-8352-33539cd2d64d/BCM140+-+The+2022+Gear+Guide_Page_090.jpg</image:loc>
      <image:title>Gear Guides</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.robinearledesign.com/vtfb-newsletter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/dd7e2bcf-d030-4ec7-9da1-8061552f6dd1/VTFB_Newsletter_003_FIN_Page_1.jpg</image:loc>
      <image:title>The Vermont Farm Bureau Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/1ed28a5e-b67f-4daf-8dff-6854a9289226/VTFB_Newsletter_003_FIN_Page_2.jpg</image:loc>
      <image:title>The Vermont Farm Bureau Newsletter</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/763c493f-bcf2-4ec4-960f-8e1c73a25fbc/VTFB_Newsletter_003_FIN_Page_3.jpg</image:loc>
      <image:title>The Vermont Farm Bureau Newsletter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.robinearledesign.com/other</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/3a6fa92e-0ab4-435d-949f-0728c3f99681/1891-BDBwarm.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/20311c00-001a-41d2-82a2-305c5563a2a8/Shirt_mockup1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/2df473dd-f6ac-42bb-b130-eb57214260c0/Trailer_mockup_right1.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/758c62c7-125a-4442-a76d-d85b40f1e05a/Trailer_mockup1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f07ca99f-9090-47a2-b9ef-e46008c3ef24/NugBoy_Grinder_IasoGoods_1500.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/23b59b30-47c8-426d-a3d9-d9559d9764b5/Rocket01.jpg</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/1336808a-bdcf-45c9-a5d0-f3eade381a07/Mushrooms_size-edit.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.robinearledesign.com/stickers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/924bc0a8-4b4d-4644-bcf0-8e348127074e/ArmTheUnhoused.jpg</image:loc>
      <image:title>Stickers</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/3e5ecbe2-2915-4fcf-b23c-c2ef7cbb7a93/GearTest24.jpg</image:loc>
      <image:title>Stickers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.robinearledesign.com/brewery-event-promotion</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/0e03e32d-0616-4ea6-abdb-d2f9412d01e4/ZG_Poster-PowderJones.jpg</image:loc>
      <image:title>Brewery Event Promotion</image:title>
      <image:caption>Tabloid poster for the Powder Jones Party at Three Needs in Burlington. The style is based on the Powder Jones can art.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/8a90310e-64e0-4031-8a0e-e56cea5d92e3/Inst_mockup.jpg</image:loc>
      <image:title>Brewery Event Promotion</image:title>
      <image:caption>This three-image grid to promote the Powder Jones Party separates essential information while avoiding overcrowding any particular image.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/5c49c661-9569-4bd0-a616-c04ed123387b/2025_Bandana_Sales_Sheet_PJP.jpg</image:loc>
      <image:title>Brewery Event Promotion</image:title>
      <image:caption>This swag concept for a Zero Gravity-branded bandana uses thematic elements of Vermont and aspects of the Zero Gravity brand, including all major beer releases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/77e623df-acb3-4a6c-ae3c-891598b04c68/2025_EnamelPin_Sales_Sheet_PJP.jpg</image:loc>
      <image:title>Brewery Event Promotion</image:title>
      <image:caption>These long-lasting pins use the Powder Jones version of the Zero Gravity logo because of the connection between the two to the event and the timelessness that the Zero Gravity brand has compared to any specific beer. Plenty of well-designed apparel and merch happens to be for a beer that isn't someone's particular favorite, which creates a resistance to purchase. The overall brand can have a wider market appeal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/80c29340-0b11-4904-ad88-94dab66eb769/2025_GlassRinser_Sales_Sheet_PJP.jpg</image:loc>
      <image:title>Brewery Event Promotion</image:title>
      <image:caption>This less conventional piece of swag installs on most domestic sinks, and uses a subtle laser-etched brand mark for a truly unique limited release.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d2de2249-1532-4ad0-ad5b-7783eefd635f/2025_Pintski_Sales_Sheet_PJP.jpg</image:loc>
      <image:title>Brewery Event Promotion</image:title>
      <image:caption>While collaborating with a local ski company for a custom topsheet would be amazing, sourcing a single ski would be prohibitively expensive. While designing this piece of swag, I tried to balance the idea of fewer than four people drinking an entire pint at the same time with the fact that many 16oz beers that this brewery sells come in four-packs. In the end, it just seemed like a fun proof of concept rather than a realistic idea to fulfill.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robinearledesign.com/ads</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/f8cd2019-2881-4c85-8aec-ef8110fa4fbc/ALP58_101+House+ad.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>This full-page print ad ran in issue 58 of Alpinist Magazine. I came up with the entire concept for the ad, including the copy. Hooray, pun-based humor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/2a9ef336-45c4-4113-863a-ec4eaef4c14a/MF59_41+Bootlegger+Ad_crop.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/efa649ca-ba00-499d-9315-1cb0f212dae9/MF62_91+Bootlegger+Ad_crop.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d42dc8db-1738-493d-b863-988cccb9a4a2/MF65+Bootlegger+ad_crop.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/8a6e4b47-7ac1-47a8-a2e6-da68fd8e8a6f/MF66_85_Bootlegger+ad_crop.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>This ad campaign was for an independently owned and operated bike shop in Jeffersonville, VT, and ran in Mountain Flyer magazine. I came up with the entire concept for the campaign using archival Prohibition photos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/7776f9ba-c483-471d-8080-720f22d11f83/Banjo+x+Lil+Bear+Flyer_8.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>Pandemic Glass social media ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/e1d03f8f-cfd6-496d-8899-d03a3664e8ad/JMassWhat_promo_FIN.jpg</image:loc>
      <image:title>Ads</image:title>
      <image:caption>Pandemic Glass social media ad</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.robinearledesign.com/magazine-articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/158e9269-f958-4cf7-8b18-3efc2739d2f4/MF72_Page_1.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/af069e30-3170-442f-a2e9-06372abc460a/MF72_Page_2.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/2bec1fe3-e345-483d-a3e6-caf944c6a804/MF72_Page_3.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d6759534-c5a5-4ebf-a8e3-f1d5f41d88f2/MF72_Page_4.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/493cf204-740a-4b7f-b05f-f4bf69708fe3/MF72_Page_5.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/7ed2f774-f32a-4d8b-a013-f0d0c8cab149/BCM135+-+The+Onward+Issue_Page_11.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d716939f-c3f9-4945-8b09-60134747b1d4/BCM135+-+The+Onward+Issue_Page_12.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/43990529-be4e-4b67-b89e-c626b2042685/BCM135+-+The+Onward+Issue_Page_13.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/635c4c5d82189a0adfecc800/d4c88c92-fbdd-4c9a-a2e5-3cbdf66c33e1/BCM135+-+The+Onward+Issue_Page_14.jpg</image:loc>
      <image:title>Magazine Articles</image:title>
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